Get to know our Marketing & Communications Lead Catherine Goddard
Get to know our Marketing & Communications Lead Catherine Goddard
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Get to know our Marketing & Communications Lead Catherine Goddard

Meet Catherine Goddard, Littlepay’s Marketing & Communications Lead – based in the London Office

Catherine oversees all the marketing and PR activity at Littlepay. That includes events, content, social media and joint transit marketing initiatives with clients and partners.

Tell us one of your career highlights

A big moment was going back to university to get a journalism degree. I always remember my tutor saying, “Can your story pass the ‘So what?’ test – if not, start again!” In marketing, this lesson has come in so handy – if a narrative isn’t interesting or valuable enough, it’s time to go back to the drawing board!

What is it about Littlepay that attracted you to join the team?

Littlepay was three years old when I joined – still a fresh-faced newbie on the block. It was really exciting to join a startup that was doing amazing things in transit payments, but was still one of the industry’s ‘best kept secrets’. Getting the secret out, raising awareness of Littlepay, has been super exciting. It’s also great to support a product that genuinely earns the well-worn adjective “innovative”.

What is the most exciting thing for you about working in transit payments?

The end goal of getting more people to choose public over private transport is exciting to me. The technology we’re bringing to the market to support seamless, interoperable payment experiences is going to be a game-changer in connecting cities and motivating people to leave their cars at home.

Describe the culture at Littlepay in three words.

Friendly, supportive, inspiring.

What’s your favourite Littlepay memory?

Getting dolled-up twenties style for one of our Christmas parties.

What do you enjoy doing in your free time? Do you have any hobbies?

I love a bit of yoga. Also pretty chuffed when I have a glass of fizz in one hand and a book in the other.

What is one thing that can instantly make your day better?


What’s your life/career motto?

Just be yourself, and always do your best. After that, all you can do is go with the flow of where that takes you.

If you could only eat one meal for the rest of your life, what would it be?

Wine. Just kidding. Probably a nice roast dinner.

What are the key factors that help you manage a work-life balance? 

I try to take a ‘fake commute’ walk on the days when I am working at home. Nothing like an early frosty morning stroll to clear the brain fog. 

I set my alarm some evenings to let me know when the ‘work day’ should be over – it’s a mental prompt to start wrapping things up, and go and have a chat with the kids to find out how their day has gone.

How would your kids describe what you do for a living? 

She writes stuff, and does social media stuff.

Something to do with tapping your bank card to get on buses.

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