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Hi there.
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I’m Tom from Littlepay
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and I’ll be walking you through Google Transit Insights.
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Google Transit Insights is an exciting step forward in
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how passengers interact with transit services
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through their mobile phone.
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The introduction of virtual cards
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and digital wallets has opened up a whole new way
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for engaging with riders.
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Now, thanks to a world first integration between Littlepay
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and Google Transit,
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operators can surface real time transit information directly
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inside the Google Wallet.
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Passengers simply opt in
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and their Transit operators brand appears
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as a virtual card within the wallet.
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From there, everything they need is just a tap away.
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Here’s where it gets really exciting.
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Passengers can now see progress bars that show
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how close they are to fair Caps, which is a great incentive
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for them to ride more.
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They can get instant notifications when a ride is free,
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or if there are any issues with payment,
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and their card is added to the deny list.
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They can also view journey and payment history
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and get in contact with the operator all within the wallet.
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For operators, this is more than convenience.
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It’s a shift in how transit operators build loyalty.
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They can send real time updates
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to keep passengers informed about any service changes.
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And this creates a real connection with riders during
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what used to be a faceless transaction.
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This is likely to encourage passengers to travel more
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or without the need for new hardware,
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a separate financial ecosystem,
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or asking users to register top up or log in.
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The next exciting phase coming soon is the ability
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for passengers to buy transit passes within the Google
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Wallet, and here’s how it works.
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To add a pass, the passengers
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chooses the type of pass they want.
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They’re able to select the duration of the ticket.
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They’re able to review their transaction,
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and the payment is made using the card
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that is already linked to their Google Wallet.
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Once the pass is purchased,
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it appears in their wallet straight away.
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Tapping on the Pass brings up more information, such
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as the price paid, how long it’s valid,
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and a list of all transit operators.
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The past can be used with this integration
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between Little Pay and Google is set to redefine how we pay,
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plan and interact with public transit.
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Let’s take a look at how all
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of this comes together in action.
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And finally, if you wanna learn any more on Google Transit
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Insights, please visit the Littlepay website
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or contact us to speak with a representative.
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Thank you.
