Go-Ahead Becomes First Operator to Deploy GTI Across its Network

Littlepay, in partnership with Google and Go-Ahead, is pleased to announce the successful deployment of Google Transit Insights (GTI) across Go-Ahead‘s entire fleet. This rollout represents a significant progress in delivering innovative, passenger-focused payment experiences, setting a global standard for the mobility sector.

Trailblazing new passenger experiences

GTI is a pioneering initiative between Google and Littlepay that enhances the passenger experience when using Google Wallet by providing complete visibility over the benefits they receive, such as free travel once a daily, weekly or monthly cap is reached. Go Ahead,  is the first operator to launch this innovative service across its entire bus network.

With this successful deployment, every passenger can now benefit from GTI’s advanced capabilities. Passengers across Go Ahead’s entire network can access their travel information, payment history and capping progress directly in Google Wallet. 

Rapid and collaborative deployment

Littlepay’s existing integration with Google ensured that the setup for all new operating companies within Go-Ahead Group was straightforward, testing requirements were minimal, and deployment could move quickly from concept to launch.

This seamless collaboration between Littlepay, Google, and Go-Ahead underscores the benefits of a strong partner ecosystem. By working together, a transformative solution was deployed across the fleet with remarkable speed and with minimal effort required from the operator’s side.

“Our established relationships with Go-Ahead and Google have allowed for an efficient deployment across the operating groups. This launch demonstrates the importance of close partnerships in delivering innovating solutions”

— Sarah McLaughlin, Senior Business Development Manager at Littlepay

A world first in transit payments

This project represents a landmark moment for the mobility sector. As the first operator globally to launch GTI across its entire network, Go-Ahead has positioned itself as an innovation pace setter.

For Littlepay, this milestone underscores its ability to look beyond Pay-As-You-Go (PAYG) functionality and deliver on its omnichannel vision. 

The benefits extend beyond passengers: Public Transport Authorities (PTAs) and operators can see the tangible results of adopting advanced wallet-based solutions, while hardware vendors and app developers gain confidence in joining a proven ecosystem.

Setting the industry standard

By bringing this unique project to life, Littlepay, Google, and Go-Ahead are not just transforming how passengers interact with their transit provider; they’re creating new expectations for what modern transit payments should look like. This successful launch showcases how collaborative partnerships can bring these transformative services to life, setting a new standard for convenience and accessibility.

For operators considering GTI, the message is clear: enabling this functionality requires little effort, incurs no additional fees, provides a pathway to develop relationships with PAYG passengers, and creates a real sense of membership and loyalty.